Storage Informer
Storage Informer

New Way to Engage Employees in Strategy Execution

by on Jun.02, 2009, under Storage

Coolness and the Cash Register: New Way to Engage Employees in Strategy Execution

EMC logo Coolness and the Cash Register: New Way to Engage Employees in Strategy Execution

Yesterday I visited EMC’s internal social network (EMC|ONE), and I noticed a lot of activity around a new group known as VCE — standing for the VmWare, Cisco and EMC strategic vision involving Cloud Computing. The VCE vision is new, and compelling, and interest in it is spreading like wild fire throughout the community of information technology buyers and beyond. Let me stress the word “new,” from the vantage point of sales reps that would be engaged in this discussion — and the word,”compelling” from the vantage point of IT customers. That is the Wonderful Problem. Customers are eager to hear more. Sales reps are being asked to discuss the strategy so customers can start planning for this new paradigm in their shops. Time is money to everyone involved … but how do you ready your field organization and beyond to lead such new strategic discussions … NOW!? ENTER: The Internal Social Network. Within this platform the experts on the strategy, in the field and in HQ, are sharing real-time updates. They’re sharing tips for how a rep can engage in the discussion. Reps are offering play-by-plays for how discussions went during recent Executive Briefings between customers, VMware, Cisco, and…

Cash register

Yesterday I visited EMC’s internal social network (EMC|ONE), and I noticed a lot of activity around a new group known as VCE — standing for the VmWare, Cisco and EMC strategic vision involving Cloud Computing.

The VCE vision is new, and compelling, and interest in it is spreading like wild fire throughout the community of information technology buyers and beyond.  Let me stress the word “new,” from the vantage point of sales reps that would be engaged in this discussion — and the word,”compelling” from the vantage point of IT customers. 


That is the Wonderful Problem.

Customers are eager to hear more. Sales reps are being asked to discuss the strategy so customers can start planning for this new paradigm in their shops. Time is money to everyone involved … but how do you ready your field organization and beyond to lead such new strategic discussions … NOW!?


ENTER: The Internal Social Network.

Within this platform the experts on the strategy, in the field and in HQ, are sharing real-time updates. They’re sharing tips for how a rep can engage in the discussion. Reps are offering play-by-plays for how discussions went during recent Executive Briefings between customers, VMware, Cisco, and EMC. Everyone is acknowledging concerns a rep might have to a degree you wouldn’t see in a “normal” piece of communication from HQ to the field forces. (Example: no one wants to mess up.) It is all very personal feeling, very real-time, very two-way, and very helpful. It is serving to build knowledge, confidence, and lessons learned. It is genuine and honest. It is motivating!

Reality TV and Warp Speed

Voyager_warp

It is also oddly exciting (even to me, as a person who has lived in this world for years). Like watching Reality TV right before your eyes on how a company of our size and scale (3 companies, actually) charts new territory – only now, it is at 2.0 warp speed and everyone at EMC gets a voice and a seat at the table!

————  Talk Back —————

If you’re inside of EMC, check it out and share your impressions on this new model. 

Outside of EMC, has your company experienced this shift?

To me, I’ve seen great value and benefits from the happenings inside of EMC|ONE — but this one is special. It feels really big. It represents mega engagement from the field forces to a new degree with obvious $$$$ value.

Kudos to the EMC folks who moved to leverage this platform and share your real-time info. Wild-fire away!!

Polly Pearson 
http://www.pollypearson.com;
http://twitter.com/pollypearson

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