Tag: Business
How Do You Inspire, Win Hearts, and Dare we Say it, “Sell?”
by admin on Jul.08, 2010, under Storage
How Do You Inspire, Win Hearts, and Dare we Say it, “Sell?”
 |
The Untapped Business Opportunity of “Emotion.”I happened to have lunch yesterday with Barry Burke, an EMC Chief Technology Strategist, blogger, and overall communication/presentation pro, and we got on the subject of the role of emotions in decision making. Think OPPORTUNITY. Think “information and technique” that they don’t teach readily schools, or in most places of business. (Personally, I became convinced of the power of emotion in decision making — even multi-billion dollar decisions — when I ran EMC’s Investor Relations function in the 1990s.) Barry lit up on the subject, and referenced a recent post he made on it with regard to using this knowledge for effective presentations. To support his epiphany, he shared this TED video — which I am now shamelessly ripping off. Watch it. Then examine a recent connecting/inspiring/selling communication opportunity you had recently.
Now ask yourself if there is anything you might change, by way of approach, to elevate the connection you could have with your audience? PS: I got invited to my first TED today, taking place in Boston. Color me excited. ———————– Talk Back —————————What research or anecdotes do you have to prove, or disprove this “science” as the speaker, Simon Sinek, called it? I was captivated when reading a book, a year or so ago, by Michael Lee Stallard called, “Fired Up or Burned Out,” when Michael pointed to this same unbalanced-for-results, left brained/right brained behavior in business communication with employees. As Michael pointed out, most FORTUNE 500 execs are the data-driven type. They talk to you in data terms. They tell you what to do. BUT, most decision making is done on an emotional level. When we share “why” we want to do things, and let our people help figure out “what” to do to meet the “why’s” objective, everyone will be better for it. When we show people we CARE (here we go with that “warm,” soft-stuff-at-work I keep evangelizing), we work to build connection and trust … which fuels “hard,”and wonderful business results. Yes? No? Thanks for engaging. – Polly
|
| Update your feed preferences | |
Software installation is only the beginning – Ranking and Relevancy
by admin on Jul.07, 2010, under Storage
Enterprise Search: Software installation is only the beginning – Ranking and Relevancy
|
One of the most common misconceptions I hear almost on a weekly basis is that search is just a install and go piece of software. The simple fact is this just isn’t the case if you want to maximize you return on investment and improve your content’s findability, configuration is essential. At it’s highest level the success of a search engine is it’s ability to return relevant results and ranked in a reasonable order. To do this a search expert typically will create what is known as a ranking and relevancy model. If your site or application has any degree of personalization/user types, multiple models may be required. (Some search engines attempt to do this automatically with varying degrees of success). So I’ve got the ranking and relevancy model defined, I can leave it now right? Alas No. As you add new content sources to the search engine or the content changes, as should the model. So the model should be regularly maint ained. I’d recommend the following:
Sometimes the process of maintaining the model is an hour of work, other times it could be in the 8-16 hours range, it really depends on how much the content has changed since you last updated it. So what’s the value of this and why should your company spend the money in maintaining the ranking and relevancy model? Put simply it’s the difference between good search results and bad ones and from a business point of view it all ends up as return on investment. If you don’t update the model regularly, the hundreds of thousands, perhaps millions of dollars you invested will not generate a significant return. You users will complain about search, IT will look bad for a “failed” p roject and the board will wonder what the money was spent on. To give you an example I hear from a new potential client who says “We have vendor a, but it doesn’t work after we spend $xxxxxxx of dollars, so now we want vendor b”. To which I always reply when was the last time the search engine was looked at and the ranking and relevancy refined. The answer I always get is “not since we installed it x years ago”. So trust me, maintain your search engine, you won’t regret it. |
| Update your feed preferences | |
Organizations Are Lacking Visibility On IT Efficiency
by admin on Jul.05, 2010, under Storage
Centrix Software: Organizations Are Lacking Visibility On IT Efficiency
Centrix Software today announced the results of a survey of IT professionals that looked at the ability of organizations to measure and monitor application usage and consumption, and how IT spend drives business value.
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]
URL: http://feedproxy.google.com/~r/Virtualizationdotcom/~3/UOjJ9n_ZRr0/