User-Centred Design was brought to my attention a few years ago when I was client-side in Ecommerce at Virgin Atlantic. Our goals and strategies always focused on the business and IT efficiencies, so when the EMC User Experience team introduced me to the concept of a
I wanted to hear what the industry experts are saying on the subject and had the opportunity to attend a talk on °•The People Behind User-Centred Design °V and why they hold the keys to your future°K°¶ at Cass Business School in Moorgate on Tuesday evening. I anticipated a creative audience of Art Directors, Designers and User Experience experts, so was surprised to see a mainly business and IT audience in a fairly sober environment.
The talk was held in a lecture theatre with a panel of speakers moderated by the editor of WIRED magazine, David Rowan. His panel included the Creative Research Fellow at
They each gave a three minute synopsis on what User-Centred Design means to them and the importance of design-led development, citing the new digital work Reuters has done at Reuters Labs to feed ‘the eco system’ that companies like Apple have created. They spoke of McLaren Automotive Group in-car system designs where systems have been optimized for the engineers to allow pit stop changes to be made in seconds, to working cross-industry with companies like National Air Traffic Control to find opportunities from others who are demonstrating good practice in this field.
They highlighted the challenge of embedding the mind-set and practice of User-Centred Design into the organisation and changing traditional ways of thinking that tend to start with system solutions, rather than the customer solutions. Company culture is key to this and enabling the business to work closely with designers and the technology teams is crucial. Roles like business-minded architects, engineers and psychologists were also seen as extremely valuable, more so than a single role of °•Chief Design Officer°¶ since it could be seen as authoritarian. They felt it would be better to weave the principles throughout the company and focus on training.
I did find it a little disappointing that the obvious choice of Apple was cited as the best example of User-Centred Design, and it made me think about companies I believe designs with the user in mind; people like tesco.com where they design for external customers in online grocery ordering through to purely dotcom grocery warehouses with handheld devices designed for staff ease of use and efficiency. Morgan Stanley are another good example where they are redesigning their trading systems with designers and User Experience Architects on the trading floor watching human behaviour and implementing efficiencies, with impressive financial results.
A question and answer session at the end raised points like, °•what do you do when it goes wrong?°¶ to which there was no clear response and a recruitment consultant was keen to know °•how to find the right people?°¶ and told us the challenges of recruiting the right people and getting these roles embedded within organizations.
It seems there°¶s still a way to go for companies in making the shift to a fully
It did however, make me optimistic to see so many business and IT people attending an event at a business school in London and I feel encouraged that as more business-people and IT departments start to think in a user-centred way the potential is truly massive. It gives EMC the opportunity to help clients design technology solutions with customers at the centre.
Useful related reading:
The Inmates Are Running The Asylum by Alan Cooper
About Face 3: The Essentials of Interaction Design by Alan Cooper, Robert Reimann and David Cronin
Wrench in the System, Harold Hambrose
|Update your feed preferences|
If, like me, you skirt around the edges of the fitness blogging scene, you’re probably familiar with the person who starts a fitness blog, writes about their incredible gains (in fitness) and losses (in weight) and then suddenly the blog dries up for six months or a year.¬† You know what happened — the person hit a rough patch with their fitness and didn’t want to write about it.
So when someone who writes about today’s workplace, about corporate culture, about working at EMC, slowly dries up in terms of post count, it might be a good default assumption that they’ve hit a rough patch at work and don’t want to write about it.
In some ways, this is true.¬† I’ve struggled a bit over the past year to balance the different roles I have to play in the office,and I’ve felt like I don’t have anything insightful to say about that struggle.¬† Some of the struggle has been in getting to know and work well with new people, and I’m never comfortable blogging about the specifics of “live” interpersonal relationships.
But there are other factors at work here.¬† I’ve been busy as hell with my day job, trying to figure out how to rebalance my time management mechanisms to keep me from going insane.¬† Entire sections of my day job are getting deprioritized in any given week, so you can assume that blog posting is getting hit, too.¬† And my family life has gotten busy too — for great reasons!¬† Having a two-year old at home is more than enough to keep you occupied and engaged.¬† And when I do get a few free moments, I’m more apt to deal with things that need to be done around the house than writing a post.
The truth is, day by day, I’ve just been doing other “stuff” during the time when I used to blog.¬† I am still active; I monitor twitter and occasionally speak up.¬† I read blog posts, and share them on my Google Reader feed (which gets posted here on the blog and goes out to my Buzz account).¬† But I miss the outlet this blog provides.
From years of blogging for personal and professional reasons, I know better than to promise anything about the future.¬† But don’t unsubscribe yet.¬† Things are about to get really interesting in my office, and odds are I’ll find things to write about.¬† And if not, well, you know where else to find me….
This post is from: Dave Talks Shop
|Update your feed preferences|
Some may lament England°¶s exit from the World Cup 2010 Finals, but it means there°¶s less distraction to trying all the latest technologies, open APIs and devices this summer°K. namely Visual Studio 2010, Silverlight 4, Windows Phone 7, Bing (Maps too), Silverlight Pivot, IIS Express, Razor, WebMatrix°K. oh and those other hyped up devices such as the iPad and iPhone4.
If you°¶ve read my previous July Update, its°¶ been a bit tough securing speakers throughout the World Cup 2010 Finals and summer holiday season, thus it°¶s thanks to Ian Blackburn and Richard Griffin for providing some Windows Phone 7 subject matter.. and potentially showing off a couple of real devices. oooooh!
Meeting details are below:
Welcome/Kick off @ 18:30
°ßWindows Phone 7 is nearly here °V now what?°®
WP7 is almost upon us, and, as we know, it uses Silverlight (and XNA) as it°¶s platform. That°¶s pretty exciting on the surface but I am sure many of you will want to know what can it really do, what are the limitations and what are the opportunities? Ian Blackburn, ably assisted by Rich Griffin, and (hopefully) a real WP7 device or two, will explore the developer and designer opportunities from both a commercial and a personal (i.e. App store) perspective. We will aim to give you a rounded and honest opinion of this exciting and growing area of our industry, and see how it stacks up against Android and iOS 4°K
Please register and I hope to see you there!
About Ian Blackburn
Ian Blackburn is founder and director of bbits who offer specialized .net training, development and consultancy in the UK. Ian has worked with a wide variety of clients ranging from small start-up companies, to blue-chip companies, and prestigious institutions such as the House of Lords. Ian has authored numerous articles and books and is available for technical consultancies and presentations worldwide.
About Richard Griffin
Richard Griffin is an independent freelance consultant, specialising in XAML based technologies (Surface, WPF and Silverlight) to build innovative user experiences for the next generation of applications. He is a regular speaker at Mix, TechEd Europe where he continues his quest to educate Designers and Developers on how to work better together. You can find him hanging out on the Expression Blend forums or read one of his monthly articles published for the Expression Newsletter. Richard is an Expression Blend MVP, and has an interest in design and user experience but he also loves to crank out code and dig into design patterns.
|twitter.com/richgee | blogs.xamlninja.com|
Want to join the discussion?
The event is geared to please/interest/inform both developers and designers alike, so if you are interested in coming along then please contact either myself or Michelle Flynn (here) and we will be glad to add you to our events mailing list.
Want to present or showcase?
We are always on the lookout for presenters for future sessions – whether it be a high or low level coding walk through, a workflow perspective or showcase demo. If you think that you have a topic/presentation that ought to be shared with the community then please contact me (here) and I’ll see if I can get you scheduled in!