VMWorld and IDF – Virtualization’s September Spotlight

http://www.youtube.com/watch?v=HHpnLgikukg

           Each of the last 3 years, Rich Uhlig, myself and the rest of our colleagues at Intel focused on virtualization technologies, have had the enviable task of participating in two of the technology industry&aposs biggest events. It is always a pleasure to stretch one abilities, work longer hours than you ever thought capable, work on great product introductions, develop new business models and help to redefine an industry while using these events to make your announcements. This week VMWare&aposs VMworld was held in San Francisco with over 11,000 participants focused on virtualization technology. Intel VP and GM Doug Fisher delivered a keynote on "Transforming Flexible Computing", which nicely communicated the message that Rich delivers in the attached video on the Intel Channel on YouTube. We also announced the support of VMWare View and Intel vPro technology with VMWare&aposs Jocelyn Goldfein. This culminates over 2 years worth of work for our engineering and development teams on bringing together 2 of the virtualization industry&aposs leading platforms.

         This announcement is the beginning of an era of Virtualization Flexibility. Each day we are seeing new usage models emerging, virtualization finding new ways to allow users more flexibility in the Data Center, on the handheld and with their desktop form factors. As we approach IDF 2009, both Rich and I, will be hosting courses on these emerging models and architectural directions. Rich will be hosting a course on architecture, while I have the pleasure of hosting a panel with Simon Crosby, Mike Neil, Ed Bugnion, Lew Tucker and Orran Krieger. It is quite a line up. In addition, one of our colleagues, Charlton Barreto has some breakthrough new usage models to demonstrate that we believe are outstanding. All of these will be available in the IDF Virtualization community for the 3rd year in row. I personally feel very fortunate to have the opportunity to work with such interesting and talented individuals everyday. The conferences provide an opportunity for us to share our enthusiasm for technology, our enthusiasm for innovation and our commitment to excellence with the rest of the world. The feedback has been great and required for us to continue to innovate.

         Come see us, tell us and push us to build technology that delivers value in the way you work, live and play. It is a challenge we embrace and we are thankful we have the opportunity to take action.

See you at IDF!

URL: http://feedproxy.google.com/~r/IntelBlogs/~3/nifD92jnTgQ/vmworld-and-idf–virtualizations-september-spotlight

PAX 2009 – Here we come!

The Penny Arcade Expo kicks off on Friday, and we couldn’t be more excited. The show is expecting a sold-out crowd of 60,000+, and if the crowds at QuakeCon and BlizzCon are any example, there are sure to be thousands of passionate and impressive gamers in the midst. In fact, PAX has a pretty cool tournament, the Omegathon, that’s designed to test the skills of the best gamers. Twenty contestants will compete in six rounds for the ultimate gaming showdown where they’ll play Mario Kart Wii, Bookworm Adventures, Halo 3: ODST, an unnamed rhythm game, Conneow!ct Four and a final mystery round. Should make for a great show.

Even if you’re not able to make it to PAX, Intel’s running a contest where you can Choose a Champion for the PAX Omegathon. Anyone who guesses correctly will be entered to win a Velocity Micro Edge Z30 desktop powered by Intel technology. But you gotta act fast – the contest closes on Friday at 10 a.m. PDT before the doors to PAX officially open.

If you are one of the lucky 60,000+ folks who snagged a ticket to PAX, be sure to come see us at the Intel booth. We’ll be playing our GAME ON: Wear it to win contest – just like you saw from QuakeCon and BlizzCon, we’ll be handing out thousands of prizes including Core i7 processors daily. All you have to do is be spotted by our Prize Patrol wearing the GAME ON button during the show. If you want to get the latest scoop on where the Prize Patrol is heading, or even if you’re just curious for the latest events at PAX, be sure to follow us on Twitter.

URL: http://feedproxy.google.com/~r/IntelBlogs/~3/J_iv2Mk_CFg/pax-2009—here-we-come.php

VMworld 2009 ¡V Day 2, keynote by Steve Herrod

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Welcome to the liveblogging of the VMworld 2009 keynote, day 2.

Today’s keynote is expected to bring us a bit more technical content than yesterday. The main speaker is Dr. Stephen Herrod, VMware CTO and one of the original developers of SimOS while at Stanford. VMware engineers are expected to be joining Herrod on stage to demonstrate upcoming features and products.

Note: this is a rush transcript. Check back later for analysis.

Ready for the VMworld 2009 keynote by VMware CTO Stephen Herrod. Follow http://is.gd/2NRsk for the play-by-play.
The keynote is starting..
“Steve Herrod takes the stage. “”This is probably my favourite hour of the year.””
Focus today will be on the desktop, PCoIP, .. View is about enabling a new sort of desktop concept. User-centric rather then device centric.
+1M virtual desktops out there.
Lots of development in vSphere was geared towards hosting desktops. Tuned for Vista and Win 7 workloads.
Intel Nehalem / Xeon 5500 allows up to twice the amount of desktops per cores.
New evolutions on storage level as well. SSD disks allow much better user experiences.
The goal is to provide best user experience to all endpoints: thin, thick clients, over WAN, LAN, …
The best experience is still the local, rich, portable desktop. The same image that’s used on other endpoints can be checked in and out.
Offline replication of desktops so to speak.
PCoIP, purpose built for desktop virtualization. Development with Terradici. Coming later this year.
Vendors can create hardware accellerated clients for even better experience.
“New concept “”in this economy””: employee owned IT. Provide user with a certain budget, let them choose the hardware (Mac/PC/..) and host the”
corporate desktop through Fusion/Workstation/Player/…
For corporate-owned IT: bare-metal virtualization. Co-development with Intel. Laptop/deskop hypervisor.
Single hardware-agnostic desktop build can run on any type of x86 device.
“VMware View Demo on stage. “”A day in the life of a VMware View user.””
Windows 7 running on laptop. Showing device manager. The rich environment is running on a virtual SVGA gpu -> type 1 hypervisor.
Next demo: thin client with smooth graphics. Demo with Google Earth.
“Opening the same VM on his “”beige box”” desktop. Next: Demo with WYSE pocket client on iPhone to access the same VM.”
Next: VMware Mobile strategy. Not only use the phone as a thin client, but put a hypervisor on the phone as well.
Phones become mobile pc’s, bring along the traditional pc challenges. (security, access control, data leakage protection, ..)
Creating corporate mobile vm’s allows the same device freedom desktop virtualization allows.
Lots of app stores coming up, tied to specific types of devices, even though they’ve got the same base platform.
(As if Apple is ever going to approve a hypervisor app that can run arbitrary code…)
Peter Ciurea, Global Head of Product Development at Visa comes on stage.
Demo with development ARM-based phone. Hypervisor + Windows CE on top.
Visa app demo with alerts (every time a Visa card is swiped, the device alerts you), offers (mobile coupons, ..) and location based offers.
The Visa app was developed for Android. Android is running next to Windows CE. The OS has access to the gps functions, has smooth graphics.
Moving back to ‘big iron’. vSphere enables the software mainframe. Up to 32TB of RAM.
If you were born before ‘75 you’d call this a mainframe. If you were born after, you’d call it the Cloud. Let’s call it a giant computer.
VMotion is the foundation of this giant computer.
“This is about the 6th anniversary of the first VMotion demo. Music: “”I like to move it”” from Madagascar. You’ll never VMotion again without”
thinking about that song.
VMotion was around when Friends was still doing new episodes. The first VMworld was 10 months away. Loooong time ago.
Probably about 359 million VMotions to date. People use VMotion constantly. Saves time, money and marriages http://twitpic.com/g7dii
VMotion breadth continues to grow. Storage VMotion, Network VMotion (distributed switch) and long distance VMotion.
Focus of vSphere: support all major applications (SAP, Oracle, SQL, …). Even HPC workloads are moving to virtualization.
vSphere allows better-than-physical scalability.
DRS allows higher peak capacity. Achieves 96% efficiency of ideally placed VMs. Extending DRS to include I/O.
“DPM: VMotion for global power optimization. (””Constantly defragging the datacenter””)”
Automating the datacenter through VMware AppSpeed allows better application performance guarantees.
Built into vSphere: vApp. Built on OVF. Create collections of self-wiring VMs and add SLA metadata.
Control security and compliance via VMsafe APIs. Virtualization lets you look into VMs and check every instruction.
Always-on security, users can not turn agents off.
Last thing: manage configuration integrity at scale. vCenter ConfigControl
First public demo on stage of ConfigControl. Dashboard to monitor and manage changes in IT environments.
Scenario: help desk ticket, Exchange server is down. ConfigControl sent alert that network policy was changed. Helps debug system problems.
ConfigControl interface is web-based.
ConfigControl will ship in 2010 H1.
A bit more detail of the VMworld datacenter. Running 37,248 VMs. From 25 Megawatts to 540 Kilowatts of power usage. 778 physical servers.
“For the geeks out there who didn’t know it: vSphere can host vSphere. The labs run nested ESX “”Virtual Virtual datacenters””.”
Next chapter: cloud cloud cloud.
Work being done around network connectivity between clouds, transparent storage migration, easy management and policy-enforcement.
Connectivity example: work started in Site Recovery Manager.
Policies are exchanged between multiple datacenters. IP address management is automated through vCenter.
Cisco enables long distance VMotion through Data Center Interconnect.
Datacenter extension up to 200km.
F5: BIG-IP Global Traffic manager enable slong distance VMotion.
Moving on to vCloud API to provide programmatic access to resources. Enables self-service portals, vCenter client plugins (manage VMs in
3rd party datacenters), and ISV integrations: 3rd party management, SaaS deployments, ..
vCloud API was submitted to DMTF for industry certification.
End goal: differentiated cloud offerings. (Demo cloud, High end SLA, green cloud, high performance, …)
Fourth pillar (next to View, vSphere, vCloud): vApps. Auto-pilot applications. Reason for SpringSource applications.
Automating the application development space will bring down maintenance and deployment costs.
Virtualizing hardware simplifies deployment. VMware wants to simplify development through application frameworks that work together with VMs
Virtualization-aware platform can create self-healing and self-scaling applications, that interact with hypervisor to manage hardware
building bocks.
Goal is to interface with not only Java frameworks, but also with RoR, Django, .net, PHP, …
Adrian Colyer, SpringSource CTO on stage.
Another try to explain what this all does to an audience of mainly server infrastructure folks.
And that finishes the keynote…
Thanks for following. Check back later for more news and analysis.

Follow us on Twitter. Backstage news: @lode – Breaking news/keynotes: @vmlive

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