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Tag: Slide

MotorWeek Pulls into Intel, Fills up on Atom

by on Oct.16, 2009, under Storage

MotorWeek Pulls into Intel, Fills up on Atom

PBS-TV’s MotorWeek visited Intel headquarters recently. Steven Chupnick wanted to learn how the tiny, mighty Intel Atom processor can help automakers stay in step with consumer trends. He met with Staci Palmer, director of Intel’s In-Vehicle Infotainment, Embedded and Communications Group, who talked about how computer technology can connect autos to the Internet to bring information, entertainment and even maintenance services anywhere the auto goes.

Here’s a quick video and photo slideshow I captured while taking Steve around the Intel Headquarters.

During the recent Intel Developer Forum, Intel CEO Paul Otellini showed that the Atom processor is driving advanced technology into new areas from hospital patient monitoring to avionics applications to audio systems, including Harman International Industries, the provider of a wide range of audio and infotainment products for vehicles.

Harman International recently announced new in-car devices based on the Atom core that will enable full Internet access, 3-D navigation, brilliant graphics and high-speed wireless connectivity.

In Otellini’s IDF keynote presentation, he pointed to a chart showing how fast in-vehicle infotainment systems are growing – a 17 percent range even during a time of depressed automotive sales. He pointed out that many of the automotive manufacturers and the suppliers to that industry have come together on is a new alliance called GENIVI, which is focused on creating interoperable standards for in-vehicle infotainment across the automotive industry.

Paul revealed that Intel with working with Harman to put Atom-based systems into BMW and Daimler. He said that Daimler will put it into their S-Class and C-Class series starting around 2012, and BMW is developing a cross-platform, which means it goes across all their models, as an option for 2012 and beyond.

I’ve heard talk and seen demostrations about embedding Internet technologies in cars since I joined Intel in 2000. I even got to work with Mad Mike from the then-MTV show “Pimp My Ride” in 2005 when we built an Intel Centrino mobile technology computer system into a Chrysler 300C. But what we learned at IDF in September was that we’re seeing momentum behind building standards-based technology that can — well, hopefully — someday become standard in new cars.

I’ll keep watching this and learning more about progress as the auto industry buckles up and gets back into shape after a very difficult time in 2009. Meantime, here are some Intel resources:

  • Intel’s In-Vehicle Infotainment Web page here
  • Intel’s In-Vehicle Infotainment related stories being collected on Delicious
  • The Intel Embedded Group’s quest to put the Internet inside 15 Million intelligent, connected devices

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Great improvements in energy efficiency

by on Oct.12, 2009, under Storage

Windows* Server 2008 R2: Great improvements in energy efficiency

If you hadn’t heard, Microsoft* and Intel spent a lot of effort optimizing Windows* Server 2008 R2 (and Windows 7) to improve energy efficiency by reducing system power consumption at idle and under load.  For more details, check out the presentation from the Intel Developer Forum a few weeks ago titled Microsoft and Intel: Innovations in Hardware and Software to Help Deliver New Technology Experiences.  This presentation (and other IDF presentations) can be found at (search for SPCS003 using the session ID number).  There is good information on the operating system optimizations that were done to reduce power consumption.  Slide 22 has an excellent comparison of the power consumption of Windows Server 2003 vs. Windows Server 2008 R2 running on the same Xeon® 5500 series processors. It shows that using WinSrv2008 R2 reduced system idle and peak power consumption by ~60W!!  In addition, Hyper-V* 1.1 now uses the power management features of Intel processors to reduce power consumption during periods of low utilization.  

This is a great time to show your customers the energy efficiency benefits that come with upgrading to WinSrv2008 R2 at the same time they refresh their server infrastructure with Xeon® 5500 based servers.

*Other names and brands may be claimed as the property of others


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Intel Node Manager Ecosystem Video IDF 2009

by on Sep.28, 2009, under Storage

Intel Node Manager Ecosystem Video IDF 2009

The ecosystem is growing…

Sean Maloney’s keynote presentation at IDF 2009 highlighted Intel Node Manager.Check out the final slide showcasing the OEM/ODM/Console providers and customers using Intel Intelligent Power Node Manager.


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