Storage Informer
Storage Informer

The Lock Inn / The Fantastic Tavern Awards

by on Jul.19, 2010, under Storage

The Lock Inn / The Fantastic Tavern Awards

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The Fantastic Tavern’s first Lock Inn was slated for August 19th.  I’d love to blame someone else for picking this date, colliding as it will with summer vacations and school holidays.  However, it was all my own work.

Be honest, that date was never going to work.

The Lock Inn is a little like a normal TFT but will have some key differences; it’s an extended programme, running over the course of the day and we’ll spend much of it sober.  Don’t get too downhearted, it’s still going to be fun packed, interactive (am I the only one struggling with the overuse of that word) and content rich.

A little detail perhaps?

The day will start with a breakfast update to The Fantastic Tavern’s trends briefing. At the beginning or the year, we looked at ten trends and positioned them on a ‘Hot or Not?’ scale.  You can see what happened here.  Now, its seven months later and it’s time to see where we stand.  Are any of our predictions any more viable now?  What’s changed in consumer behaviour and how is this affecting the activities of brands, communications, services and experience?

Just take Apple for example – lets face it, everyone does. Today (July 15th) the world waits for its press announcement over its #failed iphone4.  It didn’t really have a choice – the chatter cloud surrounding it’s launch and reception issues has become so loud, the company has had to address the PR emergency head on – if a little late.  My advice? Recall them all and then give customers a RAK (random act of kindness of course) and you’ll recover.  (Since I wrote this, the press release was held, again to a twitter storm.  Apple said sorry, sort of, lambasted everyone else’s phones – generating high level rebukes – skipped the recall and offered a free case.  But Job’s made the most salient point; all the noise hasn’t increased returns.  Maybe us apple fans are just too tolerant?)    

The briefing will be at Roast, over breakfast and will be special invite. Should you be there?

We then take a short trip to our meeting place for the day.  There will be three Taverns, each one hosting three seminars (another world to bulk at).  So that’s nine in total.  The three Taverns will each represent a theme for the three seminars; Innovation, Craft and Effectiveness.  I will bring together some outstanding speakers/facilitators and they will run sessions (better?) that include participation.  Would you like to run one of the sessions?  Please email

And then there’s the evening event.  My ambition is that we host the first ever The Fantastic Tavern Awards.  There’s only three categories so it won’t be one of those long running awards ceremonies and it will definitely not be black tie (unless you want it to be) or at The Grosvenor.

So a fun filled day.  Yes, you can enter your work, as a brand or as a practitioner, for the Awards. I’ll send more information later. Oh and if you’re feeling really keen, you could judge them (a week before) and be a contributor.

And so to the most important bit of information; the date.

The Lock Inn 2010 will be during the day on Thursday 23rd September, somewhere near London Bridge, UK.

Spaces are limited a bit so RSVP now to

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